In healthcare, content marketing is more about educating your audience and establishing trust.
Consumers are tired of noisy, interruptive advertising, and are getting better at blocking these methods out. TiVo skips television commercials, Spotify helps avoid radio ads, spam filters block email blasts, and caller ID stops cold callers.
People have taken control of the information they receive, and companies are adjusting to this shift by creating valuable, relevant content to educate prospects instead.
Great content transforms your website from a static brochure into a living, breathing hub for your potential customers to learn, engage, and interact with your business before they’re ready to buy.
Whether it’s a blog post, eBook, video, or case study, you have the opportunity to create a treasury of free, easy-to-use content that tells the story of your product and your business, and positions you as an expert people want to do business with.